Full Job Description
Job Title: Digital Content Strategist
Location: Gwynn Oak, Maryland
Company: Amazon
About Us
At Amazon, we are dedicated to providing our customers with a seamless shopping experience that constantly evolves to meet their needs. As a leading global e-commerce company with robust revenue in cloud computing, digital streaming, and artificial intelligence, we prioritize innovation and creativity in all that we do. We are looking for a talented and passionate Digital Content Strategist to join our team in Gwynn Oak, MD, and help shape our online content strategy.
Position Overview
This vital role requires a creative thinker with a strategic mindset and exceptional writing skills. As the Digital Content Strategist, you will be responsible for developing, implementing, and managing our content strategy across all digital platforms. You will work closely with our marketing team, graphic designers, and product managers to ensure a cohesive brand message that resonates with our audience.
Key Responsibilities
- Develop and execute content strategies that align with overall marketing objectives and channel goals.
- Conduct thorough audience research and competitor analysis to identify opportunities for content development.
- Create high-quality, engaging content for various formats including blogs, articles, case studies, and social media posts.
- Collaborate with design and production teams to create visually appealing content that enhances user experience.
- Utilize SEO best practices to optimize content for search engines and drive organic traffic.
- Monitor content performance with analytics tools, adjusting strategies as necessary to improve results.
- Stay updated on industry trends and emerging digital marketing techniques to enhance content effectiveness.
- Manage content calendars and ensure timely delivery of high-quality content.
- Work with cross-functional teams to integrate content into broader marketing campaigns.
- Establish content guidelines to maintain brand voice and style consistency across all channels.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or related roles.
- Proven expertise in SEO tactics and digital marketing best practices.
- Strong writing and editing skills with a keen eye for detail.
- Experience working with content management systems (CMS) and analytics tools.
- Ability to manage multiple projects and meet deadlines effectively.
- Creative thinking with a passion for developing unique content ideas that capture attention.
- Strong analytical skills and comfort using data to drive decision-making.
- Experience in social media strategy and community engagement is a plus.
What We Offer
At Amazon, we believe that the best solutions come from diverse perspectives and backgrounds. We offer competitive salaries, comprehensive benefits, and an opportunity to grow within a dynamic company that is constantly evolving. In addition, we provide:
- Flexible work hours and the possibility of remote work arrangements.
- Access to professional development resources and training programs.
- A collaborative and inclusive work environment that values innovation and creativity.
- Generous employee discount programs and health benefits.
- A vibrant workplace culture with regular team-building events and initiatives.
Join Our Team!
If you’re ready to take your career to the next level and make an impact in the digital marketing space, we want to hear from you! As a Digital Content Strategist at Amazon, you will have the opportunity to work with industry leaders and shape the content narrative of a brand that is recognized worldwide.
To apply, please submit your resume, portfolio of relevant work, and a cover letter outlining your interest in the position. We look forward to your application and the possibility of welcoming you to our team in Gwynn Oak!